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For example, the co-founder of Netflix, who founded Netflix, was frustrated with late fees when he returned movies to video rental stores. This drove him to develop a system where customers could exchange their returned videos for another without being charged a late fee. It was a simple idea, but the business model was not. The founder’s daughter was interested in the service and found it fun, but the commercial hula hoop was too flimsy and a pain in the neck.
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